Health, organic… are the only fashionable words for food ? It’s not soo sure.
There is always people attracted by junk-food. Go to any Mc Donald’s or Quick and you will see that this food continues to be loved. Even on Facebook there are groups of 400 passionates asking for a Burger King in Belgium. And who has never eaten a hot-dog, french fries or hamburger during a festival or an outdoor event ?
While some fast-food chains tries to ‘clean’ their image by proposing salads or more healthy food, one choosed deliberating to market the fat’s lovers: Fat Burger.
If you think about a new business in franchise, consider this chain which has a sense of humor and is not political-correct. And the cherry on the cake is the Fatmobile.
With 95 locations in US and a few in Asia and Middle-East, it could be a good opportunity to negotiate a Master Franchise for Europe. And to transform vehicles, you can contact a leading specialist in Belgium : Visibuzz.
If you plan to go further with this opportunity, keep me in touch.